The App
Fans find their club, compose a unique fan message, pay in a tap, and see it live in the stadium in minutes.
Revolutionary fan engagement
Put your voiceon the pitch.
MatchVoice lets any fan, anywhere on earth, send a message onto the stadium’s LED boards during a live match — and get the video to prove it.
Every fan. One stadium. A billion voices.
LIVE · LED BOARDS
01 / The product
What is MatchVoice?
A never-before-attempted product joining three pieces into one seamless experience.
MatchVoice is a smartphone app, a stadium-installed media engine unit, and a club backend — joined into one seamless experience that gives every fan a voice with presence and reach they’ve never experienced before.
The Stadium Unit
A media processing engine drives the LED boards and captures broadcast-quality video of every message.
The Club Backend
Clubs manage the live message queue, templates, and campaigns from one control room.
02 / The opportunity
Why the world needs MatchVoice
Clubs have hundreds of millions of fans they’ve never met.
A big club might have 130 million people watching a single match — but they only know the tiny fraction who buy tickets or post on social. The silent majority of fans is still waiting to be discovered, spoken to, and given a voice.
Sources: The Global Fan, 2024 · Chiliz · Choicely, 2023
130Mfans can watch a single big-club match
33%of global fans say their main club is overseas
86.7%of fans follow a club in another country
1,350four-second message slots in a match — pure scarcity
03 / Mechanics
How it works
Four steps from your phone to the stadium and back.
- 01
Open the app & pick a match
Add a payment method, then choose a live game from your clubs.
- 02
Compose your message
Build a unique fan message from 1000s of available phrases. “Go, NUFC. The Magpies We Are! Tauno from Estonia.”
- 03
Watch it hit the boards
Enjoy the game in peace. The app will let you know when your message is about to light up the stadium LED screens.
- 04
Get the video to share
Receive a broadcast-quality clip of your moment, ready to share across socials.
04 / In your hand
Compose your moment.
Fans build a unique message from thousands of pre-approved phrases, get quoted a price, and pay in a single tap — then watch their message light up the stadium.
- Pre-approved phrase fragments — no moderation surprises.
- Every message gets a place in the queue so you know when it hits the screens.
- One-tap pay, then a broadcast-quality video of your message to share.
Newcastle UnitedvsSunderland FC
YOUR MESSAGE
Go, NUFC. The Magpies We Are! 🇪🇪 Tauno
108 / 1404-second slot
ADD A PHRASE
Go, NUFCHoway the ladsThe Magpies We Are!Black & WhiteFrom Brazil
SLOTS BOOKED64%
1,152 booked · 648 open
05 / The control room
The control room for clubs
Clubs run the whole show from one place — the live queue, pricing, templates and campaigns.
- Live message queue, visualised second-by-second
- Force time-sync, freeze and resume the queue
- Custom tags for promo, charity and safety campaigns
- Message templates, fragments and style management
- Match history and KPIs after every game
Newcastle United
2 — 0St. James’ Park
Sunderland FC
Timeslots utilised1,15264%
Timeslots open64836%
Average price / timeslot£121.43
Queue duration2:00:001,800 slots
| Time | # | Type | Message | User | Country | Price | Dur |
|---|---|---|---|---|---|---|---|
| 18:45:12 | 112 | Fan | Go, NUFC. The Magpies We Are! | TaunoTr | EE | £140 | 4 sec |
| 18:45:16 | 113 | Charity | Help kids play. Donate today. | Seymor.Collins | 🇺🇸 | £120 | 4 sec |
| 18:45:20 | 114 | Info | Stay hydrated. Water stations at 102, 120, 138. | Stadium | uk | £0 | 4 sec |
| 18:45:24 | 115 | Fan | We are the Geordie Boys! Make some noise! | Johnny Smith | UK | £130 | 4 sec |
| 18:45:28 | 116 | Safety | For your safety, please remain seated. | Security | — | — | 4 sec |
| 18:45:36 | 118 | Promo | Sunderland take over, everywhere we go... | Rafa | BR | £100 | 4 sec |
FanPromoCharitySafetyInfo
06 / Build with us
Looking for partners
We’re building the first stadium roll-out now — and we’re looking for clubs and industry partners to build it with us.
Talk to us07 / Roadmap
Track our progress
From first commit to first stadium.
2025Shipped
Q4 — Starting dev
- Company established
- Market research
- Mobile app MVP
- Minimally functional server
- Camera & video compression underway
2026In progress
Maturing the product
- Live camera feed
- Admin dashboard for queue management
- Website launched
- Apple Pay / Google Pay / GoPay
- MVP tested under live conditions
- Pitching clubs for 2027 season
2027Upcoming
Generating income
- First stadium live
- Improving club backend
- Gathering audience feeback
- Elastic pricing
- Adding new customers
08 / The people
About us
A small, senior team out of Estonia.
Tauno TrinkSerial Founder & ManagerFootball scout · 15 yrs
Ahti TammTeam Leader, CommunicationsComms · Ex-Playtech · 19 yrs
Aleksei LoosEngineering Manager, Software ArchitectBolt · Ex-Playtech · 15 yrs
Dave McNallySr. Product DesignerAltair, Nike, Bentley · 20 yrs
Allan KustavusSr. Hardware & Automation EngineerRobotex Estonia winner · LEGO · Ex-Playtech · 10 yrs